32% of MENA Internet users buy online

Media ME.com- A survey conducted by SpotOn PR and Effective Measure draws responses from nearly 7,000 Internet users across the Middle East & North Africa and provides some baseline data on online shopping habits for those trying to make sense of the region’s consumer e-commerce market.

Overall, 32% of MENA Internet users surveyed admitted to buying products online, with the GCC states being the most active region. Kuwait and the United Arab Emirates lead the region in having the most active online shoppers, with 47.5% of Internet users in each country buying online.

Download the very interesting findings.

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