SMEs should look more seriously at social media marketing tools, says international expertZawaya Dubai, UAE, 5th March, 2011: Less than 5 percent of small and medium businesses in the UAE are utilizing social media regularly as a marketing tool, according to Zed Ayesh, Managing Director of Flagship Consultancy.
Speaking at the 13th TECOM SME Builder workshop, Ayesh called on the Small and Medium Businesses in the UAE to start looking more seriously and sustainably at social media for boosting their sales.
Ayesh added: "Marketing through social media allows small and medium businesses to communicate, educate and share information directly with their current and prospective customers."
Ayesh said that it is time for SMEs to start building communities on the web which would help them boost their profit and efficiencies in the long run. Social media collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to collaborate and potentially serve as an endorser for small businesses. Social media works as a marketing tool because people are more likely to trust peers rather than companies.
Ayesh added: "Social media can be used to build business contacts with those who are more likely to buy a service or a product, but in the UAE the potential has not been tapped." He added: "Engaging customers through social media holds the key to retain them and prevent churn in an organisation regardless of its size. However, any SME should make sure it doesn't cut the conversation half way because social media is like chatting with someone so it is important to keep the conversation going and end it in a mutually satisfying way."
Speaking at the 13th TECOM SME Builder workshop, Ayesh called on the Small and Medium Businesses in the UAE to start looking more seriously and sustainably at social media for boosting their sales.
Ayesh added: "Marketing through social media allows small and medium businesses to communicate, educate and share information directly with their current and prospective customers."
Ayesh said that it is time for SMEs to start building communities on the web which would help them boost their profit and efficiencies in the long run. Social media collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to collaborate and potentially serve as an endorser for small businesses. Social media works as a marketing tool because people are more likely to trust peers rather than companies.
Ayesh added: "Social media can be used to build business contacts with those who are more likely to buy a service or a product, but in the UAE the potential has not been tapped." He added: "Engaging customers through social media holds the key to retain them and prevent churn in an organisation regardless of its size. However, any SME should make sure it doesn't cut the conversation half way because social media is like chatting with someone so it is important to keep the conversation going and end it in a mutually satisfying way."
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