5 Awesome Small Business Tools You Can Use To Grow Your Business Faster

zoho4.com-If you are looking for some fantastic small business tools that you can tap into right now to grow your business faster, the following 5 are well worth a closer look.

Wazala – Create Your Own Online Store In 15 Minutes

If you want to start selling physical or digital products via your website or blog, Wazala makes doing so quick and easy. Wazala is an online application that lets you add an e-commerce store to your existing blog or business website in as little as 15 minutes. The store seamlessly integrates into your site, opening up as an overlay when visitors click on the “store” button installed in the top right corner of your site. Wazala offers a basic free plan that lets you manage 5 products, as well as three paid plans that let you handle more products with additional features such as inventory tracking, digital download support, coupons and an affiliate program manager.

SQUADHELP – Viral Video & Viral Social Media Marketing Contests

If you want to launch a viral marketing campaign to generate buzz about your business and drive quality traffic to your website, Squadhelp can help make it happen. Squadhelp is a crowdsourcing site that lets you tap the creativity of social media savvy crowds by running viral video creation or viral marketing contests that will drive traffic to your website. Squadhelp charges a fee of $25 to list your contest on the site, and you decide the additional amount of prize money you will award to the contest winner. In addition to viral marketing and viral video contests, Squadhelp also lets you run contests for domain names, taglines, website testing, SEO and article writing.

Bizness Apps – Affordable Small Business iPhone App Development

If you want to develop a mobile presence and market your business with an iPhone application, Bizness Apps is a fast, cost-effective way to get started. Bizness Apps is an iPhone app creator that lets you create your own premium quality iPhone application in minutes. After you have created your app, Bizness Apps handles the submission, hosting, marketing and maintenance of your iPhone application – all for a low monthly flat rate. Bizness Apps offers specialized app packages for a range of small businesses including restaurants, bars and clubs, gym and fitness, realtors, lawyers and stock brokers.

Pressitt – FREE Social Media News Release Service

If you want business news and marketing messages to spread like wildfire on the web, Pressitt lets you present your information in a way that increases the odds of bloggers and online journalists covering your story to make that happen. Pressitt is a free Social Media News Release (SMNR) service that lets you create your own SMNRs containing all the usual information found in traditional press releases, along with supporting audio, images, You Tube video clips, downloadable presentations, PDF documents and relevant links – everything needed to make writing about your business as simple as possible for online journalists and bloggers. Once created, your SMNR can be published to the Pressitt platform, shared via Facebook and Twitter, and shared via an email link to colleagues or press contacts.

Zferral -Custom Affiliate and Referral Programs

If having an army of online marketing savvy people promoting your products or services to boost your online sales and increase your revenue is what you want, Zferral can deliver exactly that. Zferral lets you quickly and easily set up affiliate marketing campaigns on your website, manage your affiliates, track conversions and view payout statistics – all from a single dashboard. No contracts or setup fees, and you can use the service via the basic free plan to begin with and scale up as your needs grow. The free plan lets you run 2 campaigns with up to 10 affiliates.

Marketing your new business

Does the current economic outlook mean that new businesses should cut down on their marketing strategies? Not necessarily, especially if you have a coherent business model and identify early a strategy that will maximise exposure within the relevant markets.

According to Toju Ogbe, associate programme director at PR firm BatesPanGulf (BPG), now is the ideal time for small businesses to make their mark on the marketplace.



With such uncertainty over the market, bigger, more established firms are choosing the safer option of stepping back until the economy improves. The subsequent void presents an ideal opportunity for smaller businesses.


'Big firms are withdrawing into their shell, if I was a small business, now is the opportunity for guerrilla tactics,' says Ogbe. 'Everything is being pulled back because of the economy and the opportunity is there for small firms to make themselves known. This is the time to do it.'For business-to-business companies, Ogbe recommends that budgets are spent on remaining proactive and attending conferences and exhibitions, while for business-to-consumer firms, attending social or networking events would be the most effective approach.

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The Art of Selling Yourself

Curriculum Vitaes, resumes, work histories – call them what you will. I looked at mine not long ago (no, I am not looking for another job, boss, I promise) and it took me back on a long traipse down memory lane of past clients, pull-your-hair out events, gleeful client victories, the odd award win, team bonding sessions, colleagues, bosses, clients, and all those who have been a part of my career over the years.

I’ve been employed a handful of times and in turn I have employed dozens. Many more CVs cross my inbox nowadays than my desk, so I feel I have some authority on the subject of how to get your foot in a PR agency door.

As a prospective employer, the number of CVs to arrive in my inbox in the past year must account for about a fifth of all the emails I received. Yet only one or two of those hundreds actually ever led to a phone conversation or a call in for a job interview.

So let’s take a look at those who did and didn’t make it.

For the sake of anonymity we will call Candidate A The Historian. He chose not only tonot only to write his CV in the third person, but he went on to include a photo of him as a six-month-old baby. Needless to say, he didn’t get a call back.

Then there is the esteemed fan club of people who use every opportunity to drop their favourite word in every paragraph, and pepper their CV with flowery waffle and introductions not even fit for a queen – PR or otherwise Continue reading this article