Al Aan and YouGov launch regional polls project

Dubai-based Al Aan satellite channel and research company YouGov Siraj have launched a joint project aimed at understanding and reflecting the socio-economic outlook of Arab consumers. As part of the deal, weekly and monthly polls will be conducted across the Arab region, utilising YouGov Siraj's 225,000 strong panel. The polls will cover Saudi Arabia and the UAE as well as Egypt and Iraq. The broadcaster plans to broadcast the first poll results later this month.

Source: AME INFO

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