Marketing Guru Philip Kotler to launch post recession marketing theory 'Marketing 3.0' in Dubai

The world's leading strategic marketer, Professor Philip Kotler, will launch his new marketing theory, Marketing 3.0, at the 'What Next in Marketing 2011?' summit, to be held in Dubai, in October

The convention, which will focus on post-recession marketing, will mark Professor Kotler's first appearance in the Middle East. The forum will be held at the Atlantis Hotel, Palm Jumeirah, on October 6 and 7, under the sponsorship of Tecom Investments' Media Cluster.



Mohammad Abdullah, Managing Director of Tecom Investments' Media Cluster, said the convention will be an important platform for the region's marketers to understand and debate the marketing challenges created by the global economic crisis."It will be a unique opportunity for all marketing professionals in the region to meet and network with Professor Kotler and learn how best to manage their company's marketing strategy in these turbulent times," added Abdullah.

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