Compared to the same period last year, advertising expenditure in the GCC increased 20%. According to the Pan Arab Research Centre (PARC), advertising expenditure in the region, which includes Pan Arab media which is mainly satellite TV channels, reached $5.05bn from January to June compared to $4.22bn in 2009.
The increase exceeded the expectations of the impact of the global financial and economical crisis on advertising activity in the region which caused the sector to grow by a relatively modest 9% in 2009, reaching $9.2bn compared to $8.9bn in 2008.
Despite the drop, the UAE maintained its leadership position in terms of market share in GCC adspend at 31%, followed by Saudi Arabia (27%), Kuwait (21.7%), Qatar (10.2%), Oman (6%), and Bahrain (3%). These percentages do not include Pan Arab expenditure which is directed to key markets in the GCC, particularly Saudi Arabia. Other Arab markets also registered impressive growth with Egypt topping non-GCC countries at 36% followed by Lebanon (19%) and Jordan (9%). Read More
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