UAE Media Box: Advertising in the Middle East

Showing posts with label Advertising in the Middle East. Show all posts

1.12.10

Skittles Sour: Henrietta

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Directors: Jennie Morris, Jeremy Southern
Art Director: Mark Held , Andrej Arsenijevic
Copywriter: Grant McGrath, Darren McCall
Illustrator: Kosta Zdravkovic @ Whitewater Studios
Retoucher: Byju Ravindran
Published: March 2010

This blog aims at keeping you up-to-date with media and advertising news mainly in United Arab Emirates. Information and images published are collected from various online and news resources and media portals. To know more about UAE Media Box and its core specializations in Advertising, Web development, Graphic Design, and Exhibitions, Please visit www.uaemediabox.com.

Arabic edition of Sky News to air from Abu Dhabi

Are we witnessing the rising of a potential competitor to AL Arabiya & AL Jazeera News Channels. Probably.

AL Arabiya/Arabian Business- British Sky Broadcasting Group formed a joint venture with Abu Dhabi Media Investment Corp to start an Arabic-language news service, its first foreign- language channel.

The 24-hour channel will run under the Sky News brand from Abu Dhabi and start broadcasting in 2012 to the Middle East and northern Africa, BSkyB said on Monday in a statement. Abu Dhabi Media is an investment company ran by HH Sheikh Mansour Bin Zayed Al Nahyan, owner of English soccer club Manchester City.

“The Middle East and North Africa is a highly attractive region for media investment and Abu Dhabi is an excellent location from which to enter this exciting marketplace,” BSkyB chairman James Murdoch said in the statement.

BSkyB already broadcasts Sky News in English in the Middle East. The company, which rejected a 7.8 billion-pound ($12.2bn) offer from Rupert Murdoch’s News Corp for the 61 percent of the broadcaster that News Corp doesn’t already own, is expanding the brand to gain viewers outside the UK.

The new 24-hour Arabic channel will follow the model of Sky News, which gained international fame for its independence and objectivity as well as its wide coverage of the latest news from different parts of the world, said ADMIC Chairman Dr. Sultan Ahmed al-Jaber.

According to Jaber, the channel will offer full coverage of regional and international news and will employ innovative techniques that will focus on the use of multimedia.

The news offered by the channel will also be available online and a mobile service will be launched to send news updates to subscribed users.

Jaber added that the channel, website, and mobile service will be supervised by more than 180 multimedia journalists from different parts of the world and who will be supported by an expert technical and administrative team.

21.11.10

الارهاب انا مسلم انا ضده - جحيم عائلةVery powerful TV Advertisement run on MBC 1 TV Station using emotional appeal

19.11.10

Advertising expenditure in GCC on pace to reach $10bn milestone in 2010

Compared to the same period last year, advertising expenditure in the GCC increased 20%. According to the Pan Arab Research Centre (PARC), advertising expenditure in the region, which includes Pan Arab media which is mainly satellite TV channels, reached $5.05bn from January to June compared to $4.22bn in 2009.

The increase exceeded the expectations of the impact of the global financial and economical crisis on advertising activity in the region which caused the sector to grow by a relatively modest 9% in 2009, reaching $9.2bn compared to $8.9bn in 2008.

Despite the drop, the UAE maintained its leadership position in terms of market share in GCC adspend at 31%, followed by Saudi Arabia (27%), Kuwait (21.7%), Qatar (10.2%), Oman (6%), and Bahrain (3%). These percentages do not include Pan Arab expenditure which is directed to key markets in the GCC, particularly Saudi Arabia. Other Arab markets also registered impressive growth with Egypt topping non-GCC countries at 36% followed by Lebanon (19%) and Jordan (9%). Read More